04/06/2013

How to Boost Your Brand, Business Or Product Using Pinterest

1 comment



Web Address: www.pinterest.com

Pinning Principle: Before you start pinning, consider what pinner really care about. Check out your web analytics to see what they like best, or talk to them directly. Tailor your pinning for them.

 

Introduction to Pinterest

What is Pinterest? A pin could be a gift, recipe, product or even a quote. If you add the “Pin it Button” to your website, people can use it to pin your stuff to pinterest. Then lots more people can repin those things or click back to your website.

 

Creating a Pinterest Account

·          Create a Business Account: Help people discover your business on pinterest
·         Verify your Website: Get your website verified to show pinners you’re a trustworthy source.
·         Add the Pin it Button to Your Site: Make it easy to pin from your website or blog.

 

How Pinterest Work



People pin your content: A pin is an image or video that people add to Pinterest. People add pins directly from websites or apps by using the Pin It bu!on. Any pin can be repinned and all pins link back to their sources.

They organize pins by interest: People organize pins into collections called boards, and share their boards with others. The same pin might be pinned to lots of different boards across lots of interests, making boards a great place to discover new stuff.

They use feeds to discover pins: People can follow all of someone’s boards or just the ones they like best. As they discover and follow more pinners and boards, their feed becomes more relevant.

 

A great Pinterest strategy starts with your website

 Use plenty of high quality images: Your website may already be full of stuff that can be pinned but make sure you have enough images and that they’re high resolution. Images that are at least 600 pixels wide will look best on Pinterest. Keep in mind that only images that are at
least 100 x 200 (or 200 x 100) pixels are pinnable.

Make pins from your website more useful: Use rich pins to automatically include information like prices, availability, ingredients and reviews with your pins. All you need to do is add some meta tags to your website and sign up at business.pinterest.com.

Motivate people to pin: The more people pin your content, the more discoverable it becomes. To encourage more pinning, make it easy to pin from your website and email marketing, and promote pinning in your social channels, packaging and advertising.

 

Establish your presence on Pinterest

 

Start with an eye-catching profile

Create a business account and be sure to verify your website. This will let pinners know that it’s the real you and it’ll also give you access to Pinterest Analytics.
Pick a profile image that will help people recognize you (logos work great). Profile images look their best at 160 x 165 pixels.
You should also include a quick description to introduce your brand and what inspires you.


Create and organize boards

Create a range of boards that showcase your brand’s personality and taste, and make sure each board has enough pins to make it feel substantial. Remember that people can choose which boards they want to follow, so not every board has to appeal to everyone.

Give your boards clear names so people can tell what’s on them, but don’t be afraid to get creative – just keep it to 20 characters or less so it doesn’t get truncated. And don’t forget the description, which can inspire people to follow your boards and help you show up in searches.

For each board, choose a compelling cover pin that quickly gives people a sense for what’s on that board (o$en the one with the most repins works well). Use secret boards as a staging tool to make sure new boards are ready for prime time before you launch them to the public.
Organize your boards with the most relevant on top. You could, for example, bump seasonal boards or boards with the most repins to the top.


Pin like a pro

Pin at least once a day so your followers get fresh content in their home feeds. Try pacing your pins throughout the day (instead of all at once). Don’t just pin your own stuff. You can tell a richer story by adding pins from others.

Make sure your pins link back to the right place for a be!er pinner experience and more referral traffic. Once you’ve made it easy to pin from your website, you might also want to try creating new pins just to share on Pinterest.

Try pinning a handful of pins at once that together tell a story
and capture imagination. For example, a pin of a car alongside pins of beautiful highway vistas is more inspiring than just a product photo. Just like with boards, thoughtful descriptions will make your pins more inspiring and searchable.


What makes a good pin description? Check out
these tips:

·         Recipes: Describe the main ingredients of the dish and how to cook it.
·         Fashion: Include what kind of clothing, the designer or season to wear it.
·         Travel: Tell people the location on and the kinds of things you can do there.
·         DIY: Describe what it is, how you make it and what materials people need
·         Photography: Name the photographer, year, subject or publication
·         Design: Mention the designer, medium, publication, etc.


Tools
  •  Analytics
Find out how people are pinning from your website, seeing your pins, and clicking your content. Pick a timeframe to see how your numbers trend over time.
Learn  what pinners like: Find on which pins get the most repins, who pins them, and what else people pin alongside them. Use this info to tailor your website and pinterest board.
See your Analytics: To get to your analytics, click Analytics in the top-right menu under your name, Don’t see it? Make sure  you’ve verified your website and switched to the new look.


  •  Widget Builder
You can use the widget builder tool to a pinterest button or widget to your website.

Tips On Best Pinterest Practice

  • If Pinning for your brand, make sure your pinning like a regular user. 
  •  Use various sources for your pinning (rather than one specific site). 
  • Re-pinning from within the site is one of the most social activities there is on Pinterest. 
  • Create at least a few boards, rather than maintaining one devoted to one topic. 
  •  Don't use a logo in your profile - go with a head shot.
  •  Add links to all your social networks in the profile. 
  • Find Pinterest followers searching your Twitter and Facebook lists. 
  • Use creative pin titles. 
  •  Use keywords in the pin's description 
  •  You can tag other users with the @ symbol 
  • Use fun names for your boards. 
  • Pin images from clients 
  • Add watermarks to brand your images. 
  • Have company sponsored contests on Pinterest: Scavenger hunts, most re-pins, image competition etc... 
  • Check out what your competition is doing on Pinterest. 
  •  Do keyword searches for terms you want to rank for. See what others are doing to rank for those terms.
  •  Make sure you have analytics on your business or money site, so you can judge how much traffic is coming from Pinterest.  the pin-it badge on your site. 
  • Pinterest is a visual platform, so your pins should be visually interesting. 
  •  Don't mislead people in the description of your pins.
  •  Make sure your pin links to the content you are promoting, and not just the home page of the content. 
  • Be direct.Be respectful of other users.

For more ways to get more exposure and make your products marketable on pinterest , you can contact me for a copy. This is absolutely FREE!!! No charges required, just send me an email to <phabulouzinternetsolutions@gmail.com> let the subject of the email be PINTEREST MANUAL.

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